From Scrolls to Necromancy

The Digital Plane

CyberMark 2022 – Present

Some quests define your journey more than others. For me, CyberMark was that turning point.

In my previous chapters, I was limited by the restraints of my role a copywriter. While I was able to learn more about eCommerce and SEO, I was still trapped within the limiting 300 character product descriptions.

At CyberMark—a digital marketing agency where strategy and execution merge—I didn’t just refine my craft. I evolved. I gained exposure to multiple industries and was given hands-on experience with SEO, analytics, and strategy. Most importantly, I had mentors who guided me into a leadership role with confidence.

This was where I stopped being a copywriter and became a full fledged strategist with a clear path towards my dream role.

The Adventure

The Foundation of My Role

I began my CyberMark journey with SEO-driven content writing, crafting high-quality blogs and webpages designed to increase visibility and rankings. As I grew, so did my scope—expanding beyond standalone blog projects into full-scale website content for new and redesigned sites across small businesses and franchise brands.

Wrote SEO-optimized blog posts & webpages for CyberMark and client projects.
Managed Google Business Profile posts, improving local engagement and search presence.
Developed content for website projects, including full-site content for small business and franchise brands.
Ensured consistent brand voice and SEO best practices across all written content.

Becoming a Multi-Location Specialist

The second phase of my CyberMark role involved mastering local listings management. I became the in-house Yext expert, providing direct support and strategy for managing online listings. I now specialize in franchise and multi-location brands, ensuring consistency and accuracy across multiple platforms.

Manage local listings via Yext, optimizing location-based search results.
Provide expertise in Google Business Profile & Facebook Business Pages for single and multi-location businesses.
Currently expanding knowledge into Apple Business Connect, broadening multi-platform support.
Ensure businesses maintain accurate, optimized, and engaging local search presence.

Expanding My Content Marketing Reach

Taking on social media management solidified my role as a full-stack content marketer at CyberMark. While I manage social media for select clients, my primary focus is CyberMark’s own brand presence, overseeing all content creation and engagement strategies.

Develop and schedule social media content for CyberMark, shaping its digital voice.
Manage select client social accounts, ensuring consistency and audience engagement.
Analyze performance metrics to refine social content strategy and engagement tactics.
Coordinate content planning across digital platforms, including blogs, social posts, and video content.

Leading CyberMark’s Content Direction

As my expertise grew, I took on full ownership of CyberMark’s content strategy. While I don’t yet manage content strategy for clients, I work closely with the brand team to develop, review, and implement a comprehensive content approach that aligns with CyberMark’s growth goals.

Develop and execute CyberMark’s full content strategy, aligning with branding objectives.
Work with the brand team to refine messaging, campaign direction, and content execution.
Ensure all digital content aligns with overarching company goals and marketing initiatives.
Create a cohesive brand narrative that ties together SEO, social media, and website content.

The Bridge Between Strategy & Execution

In January 2024, I took on a dual role in project and content management, overseeing both recurring retainers and specialized projects. I quickly became the go-to person for advertising setups, digital utilities services, and retainer management, ensuring smooth execution across multiple teams.

Manage small and large-scale projects & retainers, ensuring efficient workflows.
Serve as the point of contact for advertising setups and digital utility services.
Oversee retainer requests, time tracking, and client expectations, optimizing internal workflows.
Helped configure CyberMark’s project management system (Accelo), improving process efficiency.
Provide internal guidance on best practices for managing retainers & billable work.

Quest Rewards

Through a combination of content strategy, SEO implementation, and project management, I helped CyberMark refine its internal processes, strengthen its brand presence, and expand its digital marketing capabilities. Some of my key achievements include:

Increased organic visibility through SEO-driven content strategies and optimized website copy.
Established CyberMark’s content strategy, aligning branding efforts across social media, blogs, and SEO.
Managed and optimized local listings for multi-location businesses, improving search accuracy and engagement.
Led social media efforts for CyberMark, enhancing engagement and positioning the agency as a thought leader.
Streamlined project & quote templates, improving client communication and expectation management.
Configured CyberMark’s project management system (Accelo), optimizing internal workflows and time tracking.

Chronicles from This Quest

The New Year’s Revolution

Windsor’s New Year’s campaign was one-size-fits-all—until I pitched a bold new approach. By segmenting “Our Girl” into four distinct personas, we reshaped campaign messaging and secured the copy team’s seat at the creative table. This was my first taste of content strategy—and the spark that ignited my passion.

Resurrecting Search Rankings

Windsor was dominating fashion—but not search. After leading an SEO overhaul, I helped the category pages climb the rankings, with “Long Dresses” landing on page one in just a month. This was my first major SEO win, and the start of something bigger.

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