Dressing up since 1937, Windsor Fashions has long been a beacon for young women preparing for life’s biggest moments—their first prom, their first job interview, their first night out, and more. But the tides of eCommerce were shifting, and the digital world was becoming more unpredictable.
Social media had become the new storefront, search engines dictated discoverability, and fast fashion demanded a level of agility that legacy brands weren’t always prepared for. Teams across industries were racing to decode search algorithms, master social commerce, and evolve their strategies to meet the expectations of digital-first shoppers.
In 2016, a lead copywriter took a chance on me—a recent creative writing graduate with nothing but food service experience and a knack for poetry. This was my first step into the world of eCommerce, a realm where words didn’t just tell a story, they had the power to convert, rank, and sell.
As a Copywriter, I didn’t just write product descriptions—I helped transform Windsor’s digital storefront into an engaging and seamless shopping experience. This included:
When I first joined, Windsor’s SEO efforts were virtually non-existent. Keywords were handed to the team, but no one knew what to do with them. I took the initiative to learn SEO strategy, experiment with best practices, and optimize Windsor’s content for search visibility.
Beyond writing, I became deeply involved in content implementation and digital asset management, ensuring that Windsor’s product pages weren’t just well-written but also fully optimized for usability and performance.
Through a combination of content strategy, SEO implementation, and eCommerce optimization, I helped Windsor navigate the evolving digital marketplace. Some of my key achievements include: